M&M’s Strawberries and Creme Flavor Drops Just in Time for Valentine’s Day—Get the Sweet Details!

Love is in the air—and so is the irresistible aroma of chocolate! Valentine’s Day is fast approaching, and M&M’s is adding extra sweetness to the holiday with the release of a brand-new flavor: Strawberries & Crème. Perfect for sharing with your sweetheart or savoring solo, this limited-edition treat blends decadent white chocolate with fruity goodness. 

The flavor everyone’s talking about

Mars, Incorporated’s new limited edition Strawberries and Crème M&M’s will be pink and white coated candies, making them perfect for your Valentine. Whether you’re celebrating the holiday with a partner or Galentine’s with your gals, these M&M’s are the perfect treat.

“M&M’S have been a Valentine’s Day staple for decades,” shared Andreas Fredriksson, Senior Director, M&M’S Digital. “This year’s M&M’S Gift Guide is sweetening the season with thoughtful, customizable gifts full of our iconic chocolate candies to make this Valentine’s Day extra special. With an array of gifts, favors and flavors on MMS.com fans can find something that shows how much they care for all the special people in their lives.”

So “whether you’re tossing them into popcorn for a rom-com movie night or sharing them with loved ones at a party,” as the Mars press release also recommends, “they’re the ultimate treat for spreading the love.”

Where to find Strawberries & Crème M&M’s

The new M&M’s are available at major retailers and online while supplies last. After the success of last year’s White Chocolate Strawberry Shake M&M’s, the company knew they had to deliver another delicious seasonal fruity flavor to satisfy sweet tooths everywhere.

Mars’ Valentine’s Day offerings don’t stop there.

Looking to go beyond the new flavor? Mars, Incorporated has pulled out all the stops for Valentine’s Day 2025 with a variety of treats and gift bundles:

• Valentine’s Bundle ($39.99): Includes Strawberries & Crème M&M’s, M&M Minis, LIFESAVER Wild Berry Gummies X’s & O’s, and SKITTLES in festive heart-shaped boxes.
• Peanut Butter Mega Tubes: A Valentine’s Day twist on the beloved Peanut Butter M&M’s, perfect for salty-sweet lovers.
• Always & Forever Gift Bottle ($49.99): A champagne bottle filled with personalized M&M’s—perfect for a unique, celebratory gift.
• Teddy Bear Gift Box: This classic option combines personalized M&M’s with an adorable plush teddy bear.

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